Whether you are a new small business owner or a seasoned veteran, it’s vital to use all the tools at your disposal.
Owning a business isn’t easy, but there are plenty of apps, gadgets, tools and resources along the way to make the road a little bit smoother. Here are some of the most popular resources.
Just like every small business needs some kind of social media presence, every small business owner needs a professional networking presence. LinkedIn is an obvious first step.
LinkedIn is more than just an online resume that your friends and co-workers can check out. It’s jam-packed with resources and information from professionals in every field imaginable and message boards to interact with other business owners. It’s also a great way to recruit new employees.
By being able to search for potential candidates in a specific field, small business owners can read recommendations for that person, see their experience and even get in contact with them to pitch a position. When looking to build an all-star team, start with LinkedIn.
There’s no easier way to store and organize notes, photos, receipts and web clippings than through Evernote. The free application is available on every possible device and syncs instantly.
Evernote allows business owners to type up brainstorming sessions on a laptop, review on a tablet on the way home and organize on a PC at home that night.
The formatting is simple, yet elegant with a minimal learning curve.
Need some business inspiration? The web-based accounting software Xero offers a slew of information that’s extremely valuable to small business owners.
Small business owners can read up on interactive guides on topics such as invoicing, cloud accounting, bookkeeping, business management and technology. Across those topics, small business owners will find topics such as “Moving from Excel to accounting software,” “7 pro tips for invoice terms,” and “When you should hire an accountant.”
Some guides include infographics and quizzes, while others are a quick three-minute read that can make small business owners see their business from a different perspective.
Whether a business owner wants information on how to succeed in online retail marketplace, how to manage their debt or if they should hire independent contractors for certain tasks, Xero can offer that information.
Many small business owners are worried about online security, and that’s a good thing. Remembering countless passwords, however, can be a challenge. In comes LastPass, the valuable app that remembers numerous passwords while keeping your personal information secure.
Users can sign up for free and then start syncing usernames and passwords for websites, email accounts and social media. Everything that’s synced on LastPass can be accessed through a single LastPass login. So instead of remembering dozens of passwords, the business owner only needs to know one.
Any serious small business should send out newsletters to its subscribers that include the latest deals, news and information about the business. For rookies in the email marketing game, MailChimp is a great place to start.
MailChimp offers plenty of templates to create eye-grabbing email newsletters and help draw traffic to a business owner’s website.
The service can then track click-through rates, which shows how effective a campaign is. It’s a great, affordable tool that can make a huge difference.